KitKat PlayCAPTCHA design
for Future Ad Labs

Few details from the process of working on this tasty assignment. Yes, some KitKats were also bought, unpacked, studied and eaten for the reference. The PlayCAPTCHAs were used in 2013-2014 for UK TV-channel online competition ITV Daybreak, ITV Lorraine and at Nestlé.

Animation Assets
Chocolate bar in vector
Chocolate bar improved
ready KitKat bar
Foil study

Animation Assets


Several interactive KitKat CAPTCHAs and a mini-game (Attn! it's addictive) were made