Helsinki Pub Race
This project was done in cooperation with Unfair Advangage Ltd for Guinness, with the goal of increasing sales of Guiness in Helsinki. Race was creating a competition among the bar customers, who could track their progress on the web site. Because of law issues we couldn't use Guinness logo on the web site, but only in printed materials inside the bars. There're were 17 bars involved, and the Race attracted large amount of people; hundreds of them became registered players.
- Developing game mechanics
- UI prototyping and design
- All graphics, styling, branding
- Project management
- Feedback processing and testing
- Posters and promotion cards themed for each event
- HTML coding
- Infographics and stats
Web palette and typography
UI for the front page: sign up
UI for the front page: check in
Live results on a site and a paper sign-up form
Print palette and typography
Themed event cards on the homepage as a links to event photos. Individual design was made for each event.